“Not all properties are created equal”
And so begins your search for a one-of-a-kind premium property to invest in and elevate your portfolio. For first-time investors, this task can feel daunting; with mountains of real estate information that can easily become overwhelming.
Investing in a premium property is an entirely different ball game in the real estate world-one that requires careful research and consideration, and oftentimes the help of a seasoned expert.
Whether it’s a beachfront villa, a hidden mansion nestled atop the mountains, or a penthouse in the middle of the bustling city, they offer more than just a place to live - they provide long-term value and unmatched exclusivity that set them apart.
For those seeking to invest, it’s crucial to understand what exactly makes a premium property.
Premium or luxury properties are distinguished by the level of prestige and comfort they offer their occupants.
There is no official “premium” certification; only a set of criteria that, albeit are largely subjective, align with common sense and a global understanding of luxury.
Knowing how to identify them is key for any investor. Here’s a breakdown of the 4 main elements to look for in your research:
The first element that ties into a property’s value is its location. The right neighborhood can make a world of difference - providing prestige and exclusivity in more ways than one.
Prime locations typically offer proximity to major urban centers, prestigious schools, or even entertainment hubs. Scenic surroundings such as ocean views, mountain landscapes, or surrounding green lands also contribute to value and desirability.
With Lebanon’s diverse geography and numerous hotspots, it’s elements like this that make certain locations like Beirut, Rabieh, Faqra, Brummana, and lately Barbara and Batroun be as in-demand as they are.
Access to premium amenities such as fine dining, high-end retail, and other cultural or entertainment venues (such as ski resorts) also elevate the property’s appeal and prestige.
When it comes to the luxury market, it’s not about the neighborhood itself, but more so about the unique lifestyle that comes with it.
Premium properties often boast incredible architectural integrity and superior craftsmanship behind their design and construction. Oftentimes, they are one-of-a-kind works of art designed by renowned architects or designers - some examples in Lebanon include: Bernard Khoury, Nabil Gholam, Raed Abillama, and Samir Khairallah to name a few. These works reflect innovation, stunning aesthetics, and long-lasting quality.
Properties such as these can feature bespoke designs, rare materials, or state-of-the-art features and techniques (eg. smart homes). With Lebanon’s rich history and diverse historical cultures, it isn’t unusual to find premium properties that consist of modernized/preserved traditional houses or repurposed “unusual” locations - think abandoned monasteries, caves, or art studios. You can also find underground bunkers that have been repurposed into their very own self-sustaining studios - in fact, some properties around Beirut can come with a bunker included.
Speaking of modernity, smart homes and sustainable homes are all the craze right now. Many properties are incorporating eco-friendly technologies such as solar panels or energy-efficient systems and appliances. Smart-home tech that incorporates lighting, security, and entertainment systems (among others) enhance functionality and value - adding another layer of sophistication to their experience.
Lastly, premium properties are built to last, ensuring they can withstand the test of time and thus making them an ideal investment.
Premium properties are more than a residence; they are an experience.
They offer a wide range of amenities that cater to a lavish luxury lifestyle. Examples include pools, private gyms, wine cellars, home theaters, sports courts, and spa rooms. Beyond these features, they may also offer exclusive services such as 24/7 concierge or even private chefs.
What sets properties like these apart is the attention to detail: luxury finishes, imported tiles, custom lighting & fixtures, and high-end appliances and systems are only the basics. Security is another paramount feature, with many properties offering gated entries, 24/7 security, private driveways, or state-of-the-art surveillance systems.
Whether it’s a remote mansion with expansive grounds surrounding it, or a city penthouse with a sea view rooftop garden, the features must offer the utmost comfort, privacy, and security.
Luxurious properties are intended to provide an opulent lifestyle, but also make wise investment opportunities.
They typically tend to appreciate over time, especially in markets with high demand - and limited supply. In particular, properties found in exclusive locations maintain or grow in value, thus providing a hedge against market fluctuations.
These properties also offer income potential, and can make for lucrative vacation rentals or long-term leases, as they often entail higher rental yields. Their unique features (architecture, historical significance, location, amenities...etc.) also enhance marketability and future resale value considerably.
When it comes to real estate, “premium” is more than just a price tag.
It is a combination of prime locations, architectural and craftsmanship excellence, and unique embellishments. This exact mix of characteristics makes them a top contender for smart financial investments, as they can withstand market fluctuations and maintain (if not grow) their value over time.
That said, no investment is absolutely risk-free, so it is important to stay informed about market trends and emerging hotspots to ensure long-term gain. At OCCA, we combine our decades-worth of experience to meticulously curate an exclusive list of the best, most luxurious properties the country has to offer. We do all the work to ensure you make the best decisions with ease and peace of mind.
